Category: Content Marketing

The Best Content Can't Save You

When the Best Content in the World Can’t Save You

You’ve spent thousands on developing great content. Your SEO efforts have put your site on page 1 of the SERPs for Google, Bing, etc. You’ve even doubled (no, tripled!) your Twitter following and your Facebook engagement is the best it has ever been. Traffic is coming in, but no one is buying what you’re selling.

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Writing Great Content

It’s Not All About You – Writing Great Content For Your Site

As you know, there’s high demand from your customers for you to write some great content for your site. But what does great content look like? And how can you create great content for your own site – no matter what industry you’re in? How the S.T.A.Y. Formula Helps You Create Better Content As human

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Why You Should Blog for 30 Days

Why You Should Blog for 30 Days

Today is the halfway point of my 30-Day Blog Challenge. So far things have gone smoothly, but the other day I sat in on a Webinar with Brian Dean of Backlinko and a few things he mentioned continue to stick with me. First – over 83,000 new blog posts are published…EVERY…DAY Second – when it

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Creating Great Content Calendars

Content Calendars – The Key To Creating Consistently Great Content

Quick, tell me without thinking about it – what are you doing next Thursday? How about Wednesday 2 weeks from now. Do you know? Unless you have an awesome meeting with someone famous lined up, chances are you wouldn’t be able to tell me what you’re doing without looking at your calendar. Calendars are great

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Chasing The Idea

I’m Giving Up The Chase

Today I was sitting at a light – traffic was heavy. While I was sitting there zoning out I came up with the perfect topic for today’s blog post. By the second cycle of the light I had the perfect headline, and by the third cycle (like I said, traffic was heavy) I had the

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