Converting your traffic to buyers isn’t easy – a lot of times you may end up spending thousands of dollars testing ads, traffic sources, messaging, etc and STILL not know what’s working best. But I have helped my clients become more effective at reaching their customers using the process of identifying Customer Sophistication. So what
Category: Content Marketing
You’ve spent thousands on developing great content. Your SEO efforts have put your site on page 1 of the SERPs for Google, Bing, etc. You’ve even doubled (no, tripled!) your Twitter following and your Facebook engagement is the best it has ever been. Traffic is coming in, but no one is buying what you’re selling.
As you know, there’s high demand from your customers for you to write some great content for your site. But what does great content look like? And how can you create great content for your own site – no matter what industry you’re in? How the S.T.A.Y. Formula Helps You Create Better Content As human
Today is the halfway point of my 30-Day Blog Challenge. So far things have gone smoothly, but the other day I sat in on a Webinar with Brian Dean of Backlinko and a few things he mentioned continue to stick with me. First – over 83,000 new blog posts are published…EVERY…DAY Second – when it
Quick, tell me without thinking about it – what are you doing next Thursday? How about Wednesday 2 weeks from now. Do you know? Unless you have an awesome meeting with someone famous lined up, chances are you wouldn’t be able to tell me what you’re doing without looking at your calendar. Calendars are great
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