Category: Content Marketing

greener marketing

3 Steps to Greener Marketing

In recent years, we’ve all been focusing on making our actions in business more sustainable. From start-ups to blue chip corporations, there has been a definite shift towards more eco-friendly practices – largely driven by more conscious clients and customers who want to know that the organizations they deal with have the same values as

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Keeping your business running

5 Ways Your Blog Can Improve Your Customer Experience

There is a lot of talk about creating content to help with Google rankings – but great content goes beyond just getting to the top of the Search Engine Results Pages. Here are five ways your blog can improve your online customer experience. Number One – Addressing common customer issues If you find yourself answering the

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Blogging Challenge

A 30-Day Blogging Challenge – The Best Way to Crank Up Your Creativity and Grow Your Content Library

Today is the first day of my own 30-Day Blogging Challenge. As I looked back on last year, one of the strategies that really moved me forward was the blogging challenge I did about 14 months ago. Before then, I had a fresh new website, very little content, and big dreams. Why You Need Great

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When you're writing about your passions, be paul revere

Be Paul Revere

The tale is well-known. Paul Revere, madly riding his horse to exhaustion from town to town shouting “The British are coming! The British are coming!” His message was clear – the time for revolution was at hand – and the people that connected with his message immediately heeded his call and took their first steps

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Creating Content for Boring Industries

Content Marketing for ‘Boring’ Companies

I get this question a lot… “Sue, I’m ‘just an accountant’, most people think my business is boring – so why should I create content that no one is going to read?” To that I say, “you’re crazy if you think that just because other people think your industry is boring you should ignore one

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