Category: Content Marketing

Customers Ignore Self-Promotion Content

Your Content – Are you Engaging or Self-Promoting?

I talk a lot about content and “customer engagement”, but I want to take a step back and really look at what defines engaging content. It’s tempting (and a lot easier) for companies to use the megaphone given to them by social media to just talk about themselves – their messages, their product development, their

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Customer Sophistication

Speak To Your Customers In A Language That Converts

Converting your traffic to buyers isn’t easy – a lot of times you may end up spending thousands of dollars testing ads, traffic sources, messaging, etc and STILL not know what’s working best. But I have helped my clients become more effective at reaching their customers using the process of identifying Customer Sophistication. So what

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Writing Great Content

It’s Not All About You – Writing Great Content For Your Site

As you know, there’s high demand from your customers for you to write some great content for your site. But what does great content look like? And how can you create great content for your own site – no matter what industry you’re in? How the S.T.A.Y. Formula Helps You Create Better Content As human

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