Category: Content Marketing

Creating Content for Boring Industries

Content Marketing for ‘Boring’ Companies

I get this question a lot… “Sue, I’m ‘just an accountant’, most people think my business is boring – so why should I create content that no one is going to read?” To that I say, “you’re crazy if you think that just because other people think your industry is boring you should ignore one

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Power of Persuasion in Content Marketing

The Power of Persuasion in Content Marketing

Since the beginning of time, people have used the power of persuasion to get people to do what they want. Sometimes – you persuade people through fear. Other times – you persuade people through love. Harnessing the power of persuasion in your content marketing can be a powerful tool – here’s how it’s done. How

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Content Marketing and Sales

3 Simple Ways Content Marketing Gets You More Sales

If you’ve been writing content for your business for a while – or even if you’ve just started – you’ve probably asked yourself more than once… “Is all of this Content Marketing really going to get me more sales?” Are you feeling like you’re spending a ton of time – time away from working on

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building your personal brand

Personal Branding – Don’t Hide Behind Your Logo

Personal branding is becoming more and more important – especially for solopreneurs, business coaches, advertising/marketing agencies, and even B2B service companies. In fact – when you look at some of the well-known agencies rocking it today (think Gary Vaynerchuck) – they’re ALL about Personal Branding. So what exactly IS Personal Branding and how can you

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Don't Make These Content Mistakes

5 Mistakes Most Companies Make Creating Content

Content is powerful. Content can bring you free traffic. Content can create prospects. Content can convert prospects into customers, and content can take a customer and create a life-long fan. As long as it’s done the right way. While many companies spend a lot of time and resources creating content, they often make these 5

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