Category: Content Marketing

Impactful Marketing Strategies for Startups

When you start a business, you want it to be successful. This is the one thing that every single business owner is going to have in common. If you didn’t want this, you wouldn’t have gone through all the stresses and strains of starting the business in the first place – it would have been

Continue Reading
marketing budget slashed

What To Do If The Pandemic Slashed Your Marketing Budget

We’re living through crazy times, and most businesses don’t know what will happen next. It seems impossible that the current situation can continue for much longer, but it all depends on what policymakers decide to do. It’s the uncertainty that hurts companies more than anything else.  In this context, a lot of firms are slashing

Continue Reading
greener marketing

3 Steps to Greener Marketing

In recent years, we’ve all been focusing on making our actions in business more sustainable. From start-ups to blue chip corporations, there has been a definite shift towards more eco-friendly practices – largely driven by more conscious clients and customers who want to know that the organizations they deal with have the same values as

Continue Reading
Blog Improve Customer Experience

5 Ways Your Blog Can Improve Your Customer Experience

There is a lot of talk about creating content to help with Google rankings – but great content goes beyond just getting to the top of the Search Engine Results Pages. Here are five ways your blog can improve your online customer experience. Number One – Addressing common customer issues If you find yourself answering the

Continue Reading
Blogging Challenge

A 30-Day Blogging Challenge – The Best Way to Crank Up Your Creativity and Grow Your Content Library

Today is the first day of my own 30-Day Blogging Challenge. As I looked back on last year, one of the strategies that really moved me forward was the blogging challenge I did about 14 months ago. Before then, I had a fresh new website, very little content, and big dreams. Why You Need Great

Continue Reading