Personal branding is becoming more and more important – especially for solopreneurs, business coaches, advertising/marketing agencies, and even B2B service companies. In fact – when you look at some of the well-known agencies rocking it today (think Gary Vaynerchuck) – they’re ALL about Personal Branding. So what exactly IS Personal Branding and how can you
Category: Content Marketing
Content is powerful. Content can bring you free traffic. Content can create prospects. Content can convert prospects into customers, and content can take a customer and create a life-long fan. As long as it’s done the right way. While many companies spend a lot of time and resources creating content, they often make these 5
If you’re a small business you’ve probably asked yourself more than once… “Do I really need to blog?”. I get it, you’re busy running your business, and even if you feel like you’re a strong writer, you would rather be doing “your business” than adding yet another marketing task to your plate. In this post
I talk a lot about content and “customer engagement”, but I want to take a step back and really look at what defines engaging content. It’s tempting (and a lot easier) for companies to use the megaphone given to them by social media to just talk about themselves – their messages, their product development, their
Converting your traffic to buyers isn’t easy – a lot of times you may end up spending thousands of dollars testing ads, traffic sources, messaging, etc and STILL not know what’s working best. But I have helped my clients become more effective at reaching their customers using the process of identifying Customer Sophistication. So what
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