Category: Agile Marketing

Anatomy of an Agile Marketer

Customer-centric We hear it all the time – speak to the customer. But how many marketers actually do that? An Agile Marketer always has the customer in their sights – not to beat them over the head with their messages, but to make sure they’re solving their problems in a way that matters. Agile Marketers

Continue Reading
Agile marketers

How Agile Made Me a Better Marketer

While agile has been historically used in software development, its success in helping organizations “build the right stuff, fast” has led to its use in other disciplines – including marketing. It’s been a little over a year since I left my private consulting practice to join CA. During this past year, to say that I’ve

Continue Reading
H2H Marketing

It’s Not B2B, It’s Not B2C – Today It’s H2H

If you’ve been in marketing for a long time you’ve often heard the terms B2B (Business to Business) and B2C (Business to Consumer). These terms were coined a long time ago to differentiate marketing techniques, communications tools, inventory planning, etc. Even today, if you look at Marketing Job Postings you will see B2B and B2C

Continue Reading