Building a website isn’t as difficult as it used to be. Modern website builder platforms like Wix, Squarespace and WordPress allow you to construct a website from scratch using drag-and-drop features. No programming knowledge is needed in most cases, making it an accessible option to everyone.
Such website builders aren’t just easy to use, but also incredibly cheap. This makes it a popular option for entrepreneurs on a tight budget.
While it may seem like there are clear advantages to building your own website, it’s important to note that there are also disadvantages – especially if you have no experience in graphic design or digital marketing. Below are just a few questions to consider that could help you to determine whether you should build your own website.
Are you on a tight budget?
Getting a website professionally designed can cost a lot of money. If you’re strapped for cash, building your own website may be a better option (you can compare the cheapest website builders here at ToolTester.com).
Some website design companies will offer payment plans so that you don’t have to pay the full amount upfront. Alternatively, you could consider taking out a loan to pay for web design.
Consider whether these may be options for making professional web design more affordable. You should also consider shopping around for prices – different web design companies will offer different prices.
Do you have an eye for design?
While a website builder platform gives you the tools to easily build your own website, there’s no guarantee that your site will look good and function well at the end of it.
Self-built websites can sometimes have a ‘templatey’ feel to them. In other cases, they may contain clunky design features such as oddly-placed calls to action, jarring colour combinations or unsuitable fonts.
If you don’t have much understanding of UI or UX, it could be better to look into professional web design services such as these ones offered at WebX360.com. This will guarantee that your website looks professional.
Alternatively, you can take a course or do your own research into web design tricks. You could even pay for a website review to get some recommendations as to what to improve.
What about factors like SEO?
SEO (search engine optimization) is the process of improving one’s search engine rankings. It can be incredibly complex and is sometimes best left to professionals.
In fact, unless you have experience with SEO, it’s not advised that you carry out your own SEO. When you use a web design service, SEO may be incorporated into the service.
Of course, it’s also possible to hire an SEO service separately, allowing you to still build your own website. Just be wary that it could be cheaper to package web design and SEO together.
Do you have the time?
Building a website can be time-consuming. While drag-and-drop features make the process easier than having to code a site from scratch, you’ll still need to spare a few hours for writing content and finding the right layout.
If you haven’t got much spare time, consider whether it’s easier to outsource web design. You won’t feel as if you’re having to rush the process and you could end up with a better product.