There is no doubt that 2020 has been a challenge for businesses. With the future uncertain, adapting quickly has never been more crucial. If you’re looking to boost sales and attract new customers, here are some tips to help you adjust to a new normal and thrive in the months ahead.
If you don’t already sell products or promote your business online, now is the time. Studies suggest that we spent more time than ever before on our phones during lockdown, and with many people still reluctant to get out and about, the popularity of online shopping looks set to continue to rise.
You can use the web to create a site to sell products and services, but you can also take advantage of other benefits.
- Engage with customers and reach out to new prospects via social media, email marketing, and PPC (pay-per-click ads)
- Drive traffic to your website using search engine optimization and drum up interest in your brand
If you are thinking about launching a new website, it’s wise to seek advice to make sure that your website is safe and secure. Shoppers want to enjoy peace of mind that their data will be protected when visiting your site or making a purchase. You can see more information here about IT services.
If you have access to IT support, you can also make operations more efficient and reduce the risk of downtime. Downtime is costly both in terms of your finances and your reputation.
If you’re already selling online, reach out to customers, keep in touch and use social media, emails and updates on your blog to let people know how you’re adapting, how you can help them shop safely and keep them posted on new products or special offers. Provide reassurance, offer support to respond to queries and questions quickly and keep channels of communication open.
Look for emerging trends and gaps in the market
Whether you sell products or you offer services, there may be opportunities to diversify to capitalize on emerging trends and plug gaps in the market. The pandemic has caused problems for many businesses, but it has also opened doors.
Keep an eye on the headlines, research markets and think about what your customers are going to want to buy in the months to come.
Most people are now working from home and there has been a surge in demand for home-based entertainment, workouts and activities, for example. If you can spot opportunities and create or modify products or services to cater to changing demands, you could increase sales and expand your client base.