There are so many articles on the internet that will show you how to market your company and get traffic. If you are getting traffic right now then this is great, but at the end of the day, this doesn’t mean that your job is done.
You need to take the time to make sure that your leads are converting and you also need to make sure that you are not losing out on potential profit. If you want to find out more, then simply look below.
Reason #1: You’re Only Focused on the Design
A very nice site that comes with all of the latest features may well be good for appearances but at the end of the day, this won’t do you much good when it comes to your customers buying from you. If you want to compete in this day and age, then you have to make sure that you are laser-focused on meeting the needs of your customers. If you don’t then you may find that they seek out another site that does.
It’s also helpful for you to keep an eye on the latest design trends too, as this will indicate how easy your site needs to be in order for your customers to navigate comfortably. Having a website carousel is a good option here, so keep that in mind if possible. If you want your customers to think your site is professional, virtual office services can help.
Reason #2: Your Value isn’t Clear
Think about it, what value can you ultimately promise to your visitor? Is the value clearly stated on the main website you have? Unclear propositions won’t work in your favor, so if you cannot be clear then don’t have one at all.
If you want to help yourself here, then you need to think about the biggest issues that your visitors are experiencing, and you also need to think about how your solution ultimately helps them. If you are not clear on things such as this then you may find that you end up missing out on valuable opportunities and that you are not able to make the most out of your experience.
Reason #3: You’re Guessing
You cannot manage what you do not measure.
At the end of the day, most entrepreneurs do not track their website activity and if they do, they don’t usually review their results. A lot of people know that they should be trying to measure but they have no idea what they should be looking out for.
If you want to benefit yourself then you need to start out with your goals. You need to look at your objectives for your business and you also need to look at what counts as being a win.
When you have done all of this, you can then work backward so you can identify the key indicators and improve all of your numbers with ease.
Reason #4: You’re Talking but Not Listening
Too many companies build their websites so that it facilitates one-way communication. It shouldn’t be this way. In this day and age, it’s safe to say that the power is in fact in the hands of the customers. If you are not able to help them during the first couple of moments on your site, then they will go somewhere else.
When your customers are frustrated with your website, they will abandon you and go elsewhere. Think about it, do you use your site as a way to gather feedback? If not, then now is the time for you to change that. If you are able to get people talking then this will help you to take notes on how you can serve them better.
Reason #5: You’re Overloading Your Pages
The last thing that you want on your page is analysis paralysis. This can be compared to trying to choose what you would like to have for lunch by using a menu that has hundreds of items. This can happen on your site too.
You have to make sure that every single page has a very clear goal because if you don’t then this can work against you. If you have more than one call to action on your page, then you are certainly trying to do too much.
If you have a lot of menus then your customer may be able to find the option they need, but if when they hover over the menu, they become overwhelmed with even more options, this will ultimately work against you.
Reason #6: You’re Sending Your Customers Off-Track
If your pathways are unclear or somewhat confusing, then your visitors will most likely abandon your site. You have to make sure that your site architecture is on track and that they know where to go.
If you have pop-ups then marketers will love it, but research shows that your customers hate them. Do you want to give your customers a good impression? Or do you want to put them off your site within the first few seconds?
Little things like this will ultimately help you to make the most out of your website experience in general.