6 Marketing Mistakes to Avoid

Marketing, like anything, can be plagued by mistakes people make repeatedly. While some are big no-nos made without a thought process, others are oversights that can undo all of your hard work.

But with marketing ever-changing and new and more effective methods hitting the market, what are the most critical mistakes you need to avoid, and how can you ensure that your marketing message hits the right spot for the right reasons and doesn’t go down in marketing mistake infamy?

Mistake #1 – Forgetting Social Media Is Social!

It’s an easy thing to do. You schedule your marketing campaign, hit publish it, and let it do its thing. However, by neglecting to engage with your audiences across your social media platforms, you risk alienating your brand and editing what you’re trying to do.

The key is in the name: if you’re only putting content out and not engaging, then you aren’t using social media as it was designed to be used to connect with others. Social media is used to build connections and interact with people. It is about making friends first and foremost, and sales should come after.

So when you execute your social media campaign, don’t forget to back it up by engaging with others directly on your posts or with those whom you can connect with to start conversations.

Remember, the potential for success in engaging with your social media audience is immense, and it’s in your hands to unlock it.

Mistake #2 – Not Tracking Your Performance

You can have the most amazing marketing strategy in the history of marketing, but if you aren’t tracking your performance or assigning goals, how will you know it’s successful?

The answer is you won’t, and it won’t be as you won’t have defined goals to measure it by or parameters to determine its success. So before you roll anything out, set your goals and ensure you have effective methods of tracking all the relevant stats to determine how successful it is or isn’t.

Remember, tracking your performance is not just a task; it’s a responsibility that you, as a marketer, should take seriously to ensure the success of your strategies.

Mistake #3 – Ignoring Existing Customers

We’ve all seen the big, amazing offers designed specifically to entice new customers. However, now it’s more valuable to retain existing customers, not to mention cheaper than to bring in new customers. If your marketing campaign is solely focused on new customers, then you’re doing our brand and your existing customers a disservice.

Instead, you want to create a campaign that is designed to be alluring to not only those who aren’t yet sold on you but also those who are and have made past purchases. Your marketing messages will likely be slightly different, but you should include them and engage directly to keep them loyal and ensure they are offered the same value as those who are buying for the first time.

Remember, your existing customers are your brand’s backbone, and appreciating their loyalty is key to your marketing success.

Mistake #4 – Not Listening To Expert Advice

You cannot know everything about everything; this goes for everyone. However, you can become an expert in what you know by taking on advice from leaders in your industry and experts in other areas.

Whether you listen to marketing experts like Michael Kassan to help you improve your marketing, you take on legal advice from a business lawyer to build your brand, or anyone else, including your customers, make sure you listen to those people who know what they’re talking about, take advice on board and ensure that you are not limiting yourself by shutting out important information and knowledge.

Mistake #5 – Ignoring Your Product

This might seem an odd thing to do, but in the midst of creating the perfect marketing campaign, it can be easy to overlook the product itself in favor of something that will wow the audience.

You need to be as committed to putting out the best product or service possible to allow you to deliver on your marketing campaign and support the message you’re putting out.

Because while you might hit the mark with your marketing if your product falls below expected standards and people are disappointed, is it really as successful as it appears?

Mistake #6 – Not Looking at the Bigger Picture

Much like anything else in life and business, it can be easy to become obsessed with certain figures or goals you want to hit within your marketing strategy. It can be unlocking the algorithm to discover Facebook advertising success, or honing in on your email conversion rates, etc.

And while these points might be important parts of the campaign, they’re just that. Parts. Not the entire picture. You need to make sure you’re taking a step back and looking at the entirety of the casing to assess how well it’s doing and if it’s working for you. Failing to take a more holistic approach to your marketing campaign is a recipe for disaster.