In the world we are in today, it has never been more important to have a website for your company. A website is vital for new customers to find you, it brings trust, and with many people opting to purchase things online you could be missing a revenue stream.
If you haven’t got a website yet, then using a site like Wix or WordPress is a great place to start. Both will allow you to create a site with no coding knowledge. If you have got a site, do you keep it updated regularly? What is the SEO of your site like? If you run a franchise and it’s not very strong, then it may be worth getting an expert in SEO for franchises.
Below we have put together five reasons a website is important for your business:
Attracting New Customers
If you are trying to attract new customers, then one way to do so is to use your website in the correct way. A website can be key in bringing in new customers.
With the correct SEO strategy, you can rank for certain keywords, bringing those people who are searching them to your website. Once on your site, if your website has been optimized correctly, they will hopefully get in touch for a quote or to work with you. This in turn will lead to an increase in revenue that you can then use to reinvest into our business and grow.
Trust is key when building a relationship with your customers. When a customer is new to you, the first thing they will likely do is take a look at your website. If you haven’t got one, or it’s poorly put together then the chances are they won’t get in touch.
Websites are a big way to show your previous work and to put testimonials from the clients you have been working with. You could opt to sign up to a review site like trust pilot where customers can easily leave feedback on the services you are providing. Alternatively Google’s “Google My Business” will allow users to leave you feedback and will also help increase your search ranking.
An Additional Revenue Stream
If you are a store and sell products, then you could be missing a trick by not being online. An eCommerce website is a great way to reach new clients and sell your products online. By being online, customers will be able to purchase your products at any time of the day. This means that you could be earning even when you are asleep.
Plus, online stores are fairly easy to set up now, you just need to make sure you are using the correct software when taking payments. When going through a pandemic such as what we are going through today, being online and boosting your sales has never been more important and will help you to be financially stable.
Compete With Your Competitors
Chances are your competitors have an online website that is already bringing in customer traffic and revenue. If you are not online, then all those customers who could be using you will be using your competitors out of ease.
This means they will be building a report with them, and the chances are when the customer needs their service again, they will choose them. By having an online presence, you can compete with your competitor, allowing customers a choice of who to use when shopping online.
Advertising To New Customers
Part of your advertising campaign should include online advertising. Without a website or an updated website, online advertising can be difficult. By having a website, you can look to increase your reach and advertise online, reaching new customers.
The more customers you can reach the more likely your sales will go up, increasing your profit. There are so many ways you can advertise online through paid ads, working with influencers, or sponsoring online events.
With the world essentially being online, there are so many benefits from having a website. In fact, by not having an online presence you could be damaging your business opportunity to grow. The above five are five strong points alongside a plethora of other reasons. If you aren’t able to update your website yourself, it could be cost-effective to get a professional to do it for you.
What benefits have you received from having a website? Have you recently updated your website and what changes did you make?