YouTube has been around for years and years. Initially, it was just a way for consumers to upload and watch silly cat videos, but more recently, it has become one of the most effective marketing platforms for businesses to use.
YouTube has a whopping two billion users, consuming over a billion hours of content every day. These astronomic figures show you just how big an audience you can reach, but it also shows you just how difficult it is to succeed. With more than 50 million content creators churning out videos daily, how can your small business possibly stand out?
But with the right strategy and understanding of your target audience, it is simple for any business to succeed on YouTube. And you don’t need to have an enormous budget or the highest-quality camera equipment.
By adopting the following advice, you will be able to create and upload high-quality videos on YouTube, attract your target audience, and see fantastic results.
Tip #1: Create a YouTube Business Channel
The first step to seeing success on YouTube is to set up your account correctly. Although most consumers have a basic account, as a brand promoting a product or service, you will need a business one.
This allows you to create a distinct brand presence on the social media platform that your audience can interact with, as well as allowing you to engage in marketing activities such as paid advertising. Take a look at this step-by-step guide to setting up a YouTube business account.
Tip #2: Create High-quality Videos
You can’t succeed on YouTube, or indeed any social media platform, if you don’t have incredible content. As you no doubt already know, YouTube is tailored towards video content, so you will need to know how to make high-quality videos.
With advances in smartphone technology, you no longer need to have the fanciest, most expensive equipment to shoot great video. Most modern phone cameras are excellent quality, and there are plenty of video editing apps you can download.
Your video should explain and promote your product or service, but you should focus primarily on being entertaining and informative. If you only talk about yourself, viewers will quickly switch off and move on to something else.
Tip #3: Target the right audience
When creating any content, you should have a specific audience in mind. Ask yourself who you want to buy your product or service and what kind of content they will respond to.
YouTube offers plenty of detailed analytics that allow you to hone in on the exact demographics of people that are watching your content.
Tip #4: Optimize your videos
Anyone can stick a video on YouTube, but using the platform successfully requires you to have a little bit of technical knowledge. Ensure your videos are found by the right people by optimizing them for search engines.
This can be done in several ways, but the key thing is to use the right keywords in the descriptions. When shooting your video, make sure you plan ahead and use the best video format for YouTube.
Now that you have created your world-class videos, it’s time to share them with the world. Once you get started on YouTube, you will soon learn from your mistakes and successes and optimize your activity accordingly.