In these ever-changing times, it has never been so important to get new clients and retain those you have already. With physical stores closing and the focus shifting firmly to digital marketing practices, it is a good idea to ensure your marketing techniques are up to scratch.
Here are some top marketing tools you need to start using to help you get more customers and streamline your process, leaving you with more time to spend on other aspects of your business.
Marketing Tool #1: A newsletter tool
There are a few different newsletter mailing companies on the web, from Mailchimp to SendinBlue. Each has their pros and cons so take a look around and find which works best for your preferences and budget.
No matter which you choose, it is something you need to have to upscale your company and keep in touch with both existing customers and new ones alike. You can send out offers, blog posts and news as well as inform them of any deals you have on. It is a great way to spread brand awareness and keep your customers informed.
Marketing Tool #2: Hubspot
Hubspot is a great tool for marketing and allows you to access a myriad of resources to assist with SEO, social media, call to actions, marketing, emails and your website. It has everything you need in one place and is super easy to use.
Marketing Tool #3: Trello
Trello is another great tool that allows you to easily manage your tasks and those of your team members too. It is invaluable for keeping organized and knowing which projects are being worked on and when things are due. You can work with others in your team, give your thoughts and comments and monitor tasks across projects.
Marketing Tool #4: Hootsuite
Hootsuite is a very useful tool for scheduling your social media posts. It allows you to create posts ahead of time and schedule them for when you want them to post. This means that if you have a very busy week ahead and don’t want to spend your time sitting on Twitter and Facebook, you can get it all done and organized ahead of time.
Make sure to still log in and reply to people, but you won’t have to worry about creating the generic posts and tweets that you want going out at regular intervals.
These are just some of the top marketing tools that you need to add into your marketing plan in 2021. By using these you will soon see a difference in your company, your numbers and the way that you work. There are many tools out there and it is a good idea to keep trying different ones and see which work best. You could mix and match or use them all – it is up to you!