As a business, you will already know the importance of having a website for your company. But you should also know the benefit of having a corporate blog attached to the website. Content marketing and having a blog on your website are excellent ways to drive traffic and provide informative and helpful information to visitors.
Not only will a blog help them get a better idea of who you are and what you are about, but it can also provide answers to commonly searched-for terms in your niche and allow you to direct those queries to sales or leads.
But when you have a website with a blog on it, you can also monetize the content and help generate a passive income to support your business. While this won’t make you rich overnight; if people are already coming to your website, there is no harm in adding options that can be added to your takings.
Read on to find out more.
Affiliate Links
Affiliate links, while not something you might initially seem suitable for on a business blog, can be a good way of driving sales for compatible businesses or complimentary services. For example, if you are a healthcare provider, you can use affiliate links to direct people to online pharmacies to fill out their prescriptions or purchase mobility aids.
If you work in software, you use links to new technology, devices, or equipment related to your industry. While affiliate links aren’t a get-rich, quick scheme, they can help generate a steady income stream. Especially if you share your content on social media and people click through the links.
Ensure all links are helpful and relate to the content in question. Also, be aware of Cookie stuffing to ensure you, as the affiliate, get the payout and a fraudster hasn’t directed funds for your work to make the sales.
Sponsored Content
Having third-party content with links to relevant websites and niches can also be an excellent way to earn extra money. Many companies pay others to host content with a link back to a different site. If you feel comfortable doing this and the content supplied is relevant to your business and industry, you can accept posts of this nature and set your fees for doing so.
There are no guidelines as to what price is acceptable for work like this, and you need to play it by ear pretty much to ensure you get a fee you are happy with. Still, it can be lucrative, especially if you have a significant readership and high web authority.
Ads
Everyone has visited at least one website with an ad on it. You can place ads within the content, in your sidebar, as a banner at the top of the page, and even have them appear as people navigate between pages. You earn money when someone clicks through the link.
The payout for clicking you receive a payout. Generally, these will be small payouts, like $0.10 per click, but there are high-paying advertisers out there, too, some paying up to $10 per click.
You must abide by the rules set by the company you are sourcing the ads from; fraudulent clicks will result in all earnings lost and lead to you being removed from the program. However, much like with affiliate links, you can generate a steady income stream over time.
Conclusion
If you are already hosting a blog on your website, you should be monetizing it to help you generate sales and income to support what you do. Look into the best options for your company and see what will work for your website going forward.
