Launching any kind of business is tough, but launching an online business into a market which may be pretty saturated can feel almost impossible. What you do to succeed will vary from one industry to the other, as will the time you need to put into your fledgling business.
Trial and error is usually needed but it can be risky, especially if you have little experience in the relevant industry. With that said, it’s best to go in armed with as much information as you possibly can. The tips below can help your brain start to formulate ideas.
Organic Website Traffic Takes Time
It’s not like owning a physical business, where you buy a physical location and by default have that presence in your local area. Your website can be buried for a long time if you don’t research and practice search engine optimization.
You can approach an SEO agency to give you the right pointers if needed or, if you’ve got the time, learn yourself. Don’t go in with the belief that people will be able to see your website right from the start. You need to work on keywords, page structure and content if you want to rank high in search engine results.
It takes spots of dedicated research, trial and error, and extremely well written content to do well with organic (free) traffic.
Stay Active On Social Media
If you look at Twitter, Facebook, or any of the other larger social media platforms you’ll see how large businesses are constantly interacting with their customers. They might be answering simple questions, following up on complaints, or simply informing their followers of the latest offers and deals.
It’s really important to link up a business social media account with your own website, especially when you first start out so that you can really push some of your social media traffic towards your website. You share your content to your followers and hope to capture them into your sales funnel.
Some like to set up their social media presence at the same time they launch a business, while others like to enter the fray more cautiously. Whatever approach you choose, ignoring social media is not an option.
Spread Brand Awareness
Brand awareness is really important, especially when you first start out. That’s why so many people look to third party websites to help create brand awareness. Learning how to increase sales on Amazon, Etsy, Ebay, etc. can be challenging but it utilizes well-known names to give your product exposure.
From this exposure, people will learn about your brand and start to come directly to your website instead of through third-party sellers. It works, but you need to understand that it’ll squeeze your profit margins in the first instance so work to build your direct presence at the same time.