The world has changed in different ways over the past year or so, in wake of the COVID-19 pandemic. There are not many industries that haven’t been impacted by lockdowns, quarantining, and other steps that have been taken to tackle the virus. So many small businesses around the world have had a number of challenges financially, and have had to look into new ways of doing things and adapting, in order to still be open and working at this time.
As we still have to navigate through this health crisis to some degree, there is a range of ways that small businesses can change, strategize, in order to make the most out of the situation that we are faced with currently. Here are some things to think about if you need to look to boost sales.
Rethink Your Offers
Living in a pandemic has changed how we do a lot of things, and as a result, there are some things that at the moment, just aren’t needed or required. If you solely have a business in the travel industry, for example, then it is time to think about what you do and rethink things for the time being. Some products that you sell might be irrelevant right now, but there are others that can be in high demand. So think about what products or experiences you sell that are no longer relevant, and then think about what is going to work for your customers, in order to improve sales.
Improve Payment Options
If you want to have a global audience, which can be a way to boost sales, then you need to have a way to pay that is going to be beneficial to all of your customers. When you have an easy-to-use payment gateway, then it will help you to make online transactions quickly and safely, as well as allowing flexible settlement in multiple currencies. When you make it easy for customers and you are selling what they want, they will come to you.
Keep Communication with Customers Open
At a time like this, as well as when it is all over, it is so important that you have a business that is keeping in touch with customers and taking steps to communicate. Businesses and customers are all going to be experiencing different changes in life, whether that is a challenge with health, a financial challenge, or just adjusting to life as we now know it. Research has shown that nearly half of consumers have found it reassuring to get emails and messages from the brands that they use, know, and trust.
So think about how you can use this and keep in touch with customers. It can be a good time to build an email or subscriber list, as well as use your social media channels to keep in touch with customers. Empathizing with them is something that they will appreciate, as well as offering discounts or deals where possible. If they know you’re on their side, it can help them to feel reassured, as well as help your sales.