One of the hardest things to do is to keep up with the content for your website. In this digital age, blogs and articles rule the content hierarchy.
With more and more people working remotely from home, they’re accessing content and doing more research online than ever before. Some of them have even started their own blogs and are gaining traction for them as a result.
Are you really going to allow your own blog or website to fall behind because you’re running out of content?
Absolutely not!
Instead of driving yourself crazy trying to come up with new content, you can start by using a screen recording app to go back over your old videos, create a blog from the script, and repost them.
You can start to repost, repurpose and reuse your old stuff as long as it’s still relevant. It’s called recycling, and it’s good for the business as much as it’s good for the environment.
It’s perfectly okay to go back over your old posts and reshuffle the information. Things that you wrote six years ago may be out of date; but doing a retrospective is a great way to show how your thinking has evolved over time.
There’s no need to feel as if you have to always come up with new posting ideas for social media. You don’t even have to skip out on posting altogether. All you have to do is go and research your own posts and use the things that you said before and repost it later.
Here are some of the best reasons to repost your blogs and use your own content again!
#1: Those old posts that were top performers? Your new customers and followers may not know anything about them. By reposting that older content, they are getting a taste of something they haven’t seen before, which also gives you a shot to get that content reposted.
#2: Recording old videos that you’ve made and reposting them is a good way to “Throwback” to the older days of your business, when you might not have been as successful. This brings a little humanity to your business, and your customers will LOVE that! They’ll get a peek into whio you were before they came along!
#3: Your business and your blog? They’re always growing. You need to remember that as you grow and gain a following, your older stuff won’t be visible. However, that doesn’t mean that it won’t be relevant. So, get your posts re-recorded, reposted and reshared.
If you recycle any content that performed well in the past, the chances are you’re going to give it all a boost all over again! This is super positive for your business.
