Everybody makes mistakes, that is why pencils have erasers, and when we’ve lost a customer’s trust, or we have made a PR blunder, we can experience a massive crisis. However, what we do will determine the overall effect on our business. For anybody that wants to learn many lessons in the fine art of running

In these ever-changing times, it has never been so important to get new clients and retain those you have already. With physical stores closing and the focus shifting firmly to digital marketing practices, it is a good idea to ensure your marketing techniques are up to scratch. Here are some top marketing tools you need

Winning new clients is never easy, which is why finding ways to get previous customers back should be a priority for your small business. Remarketing to recent customers can be a simple task, but attracting consumers that haven’t used your brand for a long time is far tougher – although not impossible. Here are 5

Whether you are just starting your e-commerce business or you have been running it for several years, it’s important to understand the challenges that are on the market right now. It’s certainly become more difficult to effectively run a business like this, regardless of whether it operates online.  We’re of course referring to the coronavirus

This year has been incredibly difficult for businesses across all different industries. The businesses that have been able to rise to the challenge are the ones who are surviving best. As the pandemic goes on, businesses have had to learn some tough lessons in order to survive. Some of these lessons can be carried forward

In the world of business technology, there’s no such thing as a one-size-fits-all solution. This is because there are countless different IT solutions available and it’s impossible to create something that fits every customer’s needs. While you can certainly hire a consultant to deliver the best IT solutions to you, the hardware and software usually

Businesses today bring with them new technologies and inventions, but can also uncover new challenges. With the wide reach and ease of the Internet, businesses today can do almost everything online, which is both a boon and a problem, as it also opens them up to more chances of being hacked, spammed or cyber-attacked.   But

When you start a business, you want it to be successful. This is the one thing that every single business owner is going to have in common. If you didn’t want this, you wouldn’t have gone through all the stresses and strains of starting the business in the first place – it would have been

The Internet offers unlimited potential in terms of reach for customers, and while there are some ways to do online marketing for free, the most effective strategies (at least initially) require a specific budget for these actions. Obviously, digital marketing agencies can run amazing campaigns on a huge budget, but more often than not, businesses