Building credibility should be a priority for all new businesses but a lot of companies don’t realize how important it is. If people don’t see your business as a credible, reliable organization, they’re not going to give you their money. If you are able to position yourself as an industry leader and build trust with

Self-promotion is a key skill that every business owner should possess – whether it’s used to bring in investors or connect with new customers across the globe. You have to be able to find new and inventive ways to sell your products or market your business if you want to stay on top of your

The world has changed in different ways over the past year or so, in wake of the COVID-19 pandemic. There are not many industries that haven’t been impacted by lockdowns, quarantining, and other steps that have been taken to tackle the virus. So many small businesses around the world have had a number of challenges

The skills that society values tend to come in cycles. During one period, certain skills are required and valuable; then another period arrives, and a new one rises to the top. In today’s world, for instance, IT skills are highly valuable because we’re going through a period of transition from one type of society to

The health and wellness industry is taking the world by storm. More and more people are looking for ways to improve and enhance their wellbeing, especially since the pandemic hit. One of the types of businesses that has done well over the past year has been health and wellness. You don’t necessarily have to to

In the world we are in today, it has never been more important to have a website for your company. A website is vital for new customers to find you, it brings trust, and with many people opting to purchase things online you could be missing a revenue stream.  If you haven’t got a website

There are so many articles on the internet that will show you how to market your company and get traffic. If you are getting traffic right now then this is great, but at the end of the day, this doesn’t mean that your job is done. You need to take the time to make sure

We all make mistakes from time to time. Whether we’re new to the marketing game or we’ve been at it for a while now, we are never going to get everything right, but we can all do better. We can learn from our mistakes so that we don’t repeat them in future. It’s puzzling, then,

For many businesses that are reliant on foot traffic, a poor location can have a huge negative impact on sales. There are two main solutions to this problem: relocate to a better location or increase your marketing. The latter can be less expensive and less disruptive. Below are just some of the ways to overcome