Customer-centric We hear it all the time – speak to the customer. But how many marketers actually do that? An Agile Marketer always has the customer in their sights – not to beat them over the head with their messages, but to make sure they’re solving their problems in a way that matters. Agile Marketers

While agile has been historically used in software development, its success in helping organizations “build the right stuff, fast” has led to its use in other disciplines – including marketing. It’s been a little over a year since I left my private consulting practice to join CA. During this past year, to say that I’ve

I’ve been both an employee and an entrepreneur. When I started my career as an employee, I didn’t think much about personal branding. In fact, that wasn’t even a buzzword at the time. But today? Personal branding isn’t just important if you’re a business-owner – it’s important if you’re an employee as well. Here are

As you may have already heard, Facebook has changed its algorithm yet again (Dec 2017) in a way that is going to impact your business. In fact, since January 2017, engagement on Facebook Pages have dropped 20% (AppSumo). Here’s their latest announcement in a nutshell (Eric Owens, software engineer at Facebook)… Our goal with News

If you’re an online retailer, you know that the holiday season is typically your busiest time of year. Every Christmas season, shoppers take to the internet (and streets) to fill their carts with gifts. But this isn’t breaking news… As you know, EVERYONE is targeting the same customers at the same time, trying to grab

Let’s face it, Summer is a difficult time to focus on work. Many of your clients or prospects are traveling – and you would love some beach time yourself. But while everyone is relaxing, you can be strategic and continue to build your company without missing out on summer fun. 5 Things To Do This

Figuring out the best way to grow your business can be complicated these days. There are so many tools, tricks and “gurus” out there it’s difficult to decide the best path for you to take. And as the leader of your business, you set the tone, and help your team with decision-making. But often, each

There is a lot of talk about creating content to help with Google rankings – but great content goes beyond just getting to the top of the Search Engine Results Pages. Here are five ways your blog can improve your online customer experience. Number One – Addressing common customer issues If you find yourself answering the

There’s a lot of talk about email marketing these days. Building lists, creating lead magnets, using tools like ActiveCampaign or MailChimp to manage your emails – there are a lot of things to consider. But once you have your list and your automated funnels built – how do you know what’s working? What are the

It’s no joke—while there may be plenty of “gurus” out there claiming that you’re just a laptop and Facebook Ad account away from a lifetime on the beach—owning your own business isn’t always sunshine and roses. But having control over your professional destiny, making your own hours, and having the chance to grow a company

Choosing the right hosting for your WordPress site is one of the most important decisions you will make for your company. The right hosting ensures a great customer experience. The right hosting is safe, secure, and most importantly, SUPER FAST. Over the years I’ve had experience with a variety of hosting options, and I am

One of the best things I’ve ever done to move my company forward was to create an Accountability Group. When you’re a business owner of a small company, it can be easy to lose yourself in a “bubble”. Either you’re surrounded by “yes” people or you have your head down so long you’re not looking