The pandemic has left your business target audience confused and worried. A lot of customers, whether B2B or B2C, are concerned about how pandemic restrictions and covid-related obstacles can affect their transactions. It is not uncommon for customers to be more cautious during those uncertain times about the brands they trust.  More often than not,

There is no doubt that 2020 has been a challenge for businesses. With the future uncertain, adapting quickly has never been more crucial. If you’re looking to boost sales and attract new customers, here are some tips to help you adjust to a new normal and thrive in the months ahead.  Go online If you

If you’re aiming to build a robust and effective Business-to-Business marketing strategy, you shouldn’t completely abandon the standards ways you might reach the average customer. However, you do have to understand that you’re reaching a different audience that responds to different talking points, often on different platforms. Here are a few tips on how to

Any entrepreneur and business owner should ensure their company is as profitable as possible. However, it can often feel like no matter what you do, you can never take the next step towards further success. This can make you feel like there is nothing you can do to improve your profits, but there are always

There’s no doubt, 2020 hasn’t been the best year for many businesses. However, if you want your business to survive, you still need to move forward. One of the traps that business owners could fall into is to ignore problems in their business when times are difficult. Let’s take a look at some of the

Time is of the essence, time is money – pick pretty much any saying about time and they all focus on your need to make the most out of it. For a business, you can land yourself in some troubling waters if you aren’t productive with your time. A productive company leads to a more

Many people start their own business as a side business at the same time as continuing to work at their day jobs. The goal is to eventually leave the day job and focus on your business full-time. It’s tough to juggle a side hustle with a day job. It can feel as though you are

YouTube has been around for years and years. Initially, it was just a way for consumers to upload and watch silly cat videos, but more recently, it has become one of the most effective marketing platforms for businesses to use. YouTube has a whopping two billion users, consuming over a billion hours of content every

A side business can be a really great way of building an additional income for your household and can bring a lot of enjoyment and challenges with it. But what is involved when it comes to building a successful side business? It’s not as easy as everyone thinks, otherwise, we’d all be doing it. Here