My clients and students often ask me for advice on the tools they should use in order to develop their own in-house best practices for marketing. Here are some of the tools I recommend to them (most of them I use myself). Some of the links are affiliate links (meaning they will give me credit if you sign up through those links) although most are just because I love the companies and I think they’re great.
I was with BlueHost for about 4 years, but recently (2016) I noticed that my site was REALLY slow, their service was down more often, and I was getting 100% bounce rates. I switched to SiteGround and my experience has been nothing short of AMAZING!
WordPress – I’m partial to WordPress (and WooCommerce) – especially when it comes to helping small to mid-sized business get a great, up-to-date website template that they can also administer themselves.
ThemeForest – I go here often to find inexpensive templates for my clients.
While I’ve used MailChimp in the past, I’ve been using aWeber lately because I noticed that my deliverability rates were higher. I don’t love their reporting, but aWeber is still a great tool for timed auto-responders and it’s not too expensive.
I use several tools, but my favorites are:
Plugmatter Feature Box Pro
However, there are several other good online course delivery tools including:
LearnDash (a great WordPress plugin for online learning)
If you’re using WordPress, use these plug-ins to get the most out of your website. Just make sure that they’re compatible with YOUR version of WordPress before you download and activate anything.
YoastSEO – helps you make sure you’re following the “foundational aspects” of SEO on your pages (it also helps make sure you’re actually DOING your SEO)
Shortcodes Ultimate – this plug-in has the most shortcodes for newbies
JetPack – while there are a lot of different “mini plug-ins” as part of JetPack, my favorite is the CSS Editor that creates a separate page for customizing CSS
Plugmatter Feature Box Pro – this plug-in provides different ways for you to collect email addresses on your WordPress site
My friends over at RedStag Fulfillment put together this helpful Small Business Resource Guide. This guide is filled links to important SBA (Small Business Association) Tools, links to Tax, Legal and Startup Resources, Crowdfunding, Loans – they really cover it all. Check it out!
Just a quick note – some of the links above ARE affiliate links (meaning I make money if you sign up), but a lot of them aren’t, they’re just great tools that will help you make your business more successful. Thanks!