What Every Business Owner Needs To Know

Creating an effective website for your small business

5 Easy Steps To Create an Effective Website for Your Small Business

As you know, your website is an important tool for your business – but your site is more than just slapping up a quick website and then walking away. You want to make sure your website is effective at growing your business… bringing you more customers and sales. And creating an effective website for your small

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Do I need a website

Do I Need a Website?

If you’re a new business owner, you may be asking yourself… “Do I really need a website?” Maybe you’re just starting out, and the thought of figuring out WordPress – or even giving it another shot – feel overwhelming. “Do I really need a website?” You ask yourself after you’ve signed up to represent a

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Creating Content for Boring Industries

Content Marketing for ‘Boring’ Companies

I get this question a lot… “Sue, I’m ‘just an accountant’, most people think my business is boring – so why should I create content that no one is going to read?” To that I say, “you’re crazy if you think that just because other people think your industry is boring you should ignore one

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Power of Persuasion in Content Marketing

The Power of Persuasion in Content Marketing

Since the beginning of time, people have used the power of persuasion to get people to do what they want. Sometimes – you persuade people through fear. Other times – you persuade people through love. Harnessing the power of persuasion in your content marketing can be a powerful tool – here’s how it’s done. How

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Content Marketing and Sales

3 Simple Ways Content Marketing Gets You More Sales

If you’ve been writing content for your business for a while – or even if you’ve just started – you’ve probably asked yourself more than once… “Is all of this Content Marketing really going to get me more sales?” Are you feeling like you’re spending a ton of time – time away from working on

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