What Every Business Owner Needs To Know

small business meeting

Small Business Week 2015 (May 4-8)

NS Marketing exists to help small business thrive – so it’s fitting that we write a quick shout-out to Small Business Week! Small Businesses are vital not only to the national economy (according to the 2011 US Census, 89.9% of all businesses keeping the US economy churning were made up of businesses with 20 or

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The Google Algorithm and Mobile Friendliness

The web is all “atwitter” about the latest big change to the the Google Algorithm. Starting Tuesday, April 21, 2015 Google will begin to weigh a site’s “mobile friendliness” when it comes to rankings – and will penalize sites that are not mobile friendly. Right now it looks like Google will penalize your site’s ranking

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Importance of Buyer Personas

Buyer Personas – What They Are and Why They’re Important

Buyer Personas are the foundation to any effective marketing plan. When developed and used correctly, they can save your business time and money as you create and execute your marketing plans. Think of it this way… Imagine these two scenarios: Scenario 1 You walk into a hardware store and you’re greeted by the clerk. Without

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small business blogging

I don’t have time – Do I really need to blog for my business?

“But I don’t have time to blog for my business.” That’s not the first time I had heard it – in fact, I’ve said it myself – but today, in a world where your customers and potential customer have access to anything, anywhere, at any time, it’s your words that ultimately set you apart. Think

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The Curse of Hello World

The Curse of “Hello World”

Those two simple words, used as the default text for the Blog Page in WordPress can strike dread in the heart of many a beginner (or seasoned) blogger. Worse than a blank page, those two words let you know that yes, every word that you’re about to publish WILL be seen by “the world”. How

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