What Every Business Owner Needs To Know

Know Your Customer

Anticipating Questions Before They’re Asked

I was up at the register ordering my favorite soup at Panera today and I happened to look at the calorie counts on the menu. “330-990 Calories??? What makes the big difference?”, I asked the cashier. Based on the answer to the question I would either order the smaller bowl (and spend less money) or

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Inbound Marketing

How To NOT Do Inbound Marketing

I’ve been spending a lot of time on Twitter lately – it’s been fun organically growing my Followers plus really keeping my fingers on the pulse of what other marketers are up to. For the most part it’s a great experience – the sharing of ideas, laughing at funny Tweets, learning the Dos and Don’ts

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Creating a Content Plan

How To Create a Content Plan

Inbound Marketing revolves around providing quality content at the right time at the right place to your prospects, customers and promoters. But in order to do this you need a plan – a Content Plan ensures that you know what you’re going to say, when you’re going to say it, and who is going to

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Proofread your posts

Yes, It DOES Matter

I do a lot of editing work for a client – he sends me a few blog posts a week and I correct them for spelling and grammatical errors as well as make sure that what he’s trying to say actually makes sense. Why am I sharing this with you? Well – it took me

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Friday Five

The Friday Five

Five great quotes to wrap up the week!                                                                                              

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