Category: Web Best Practices

Holiday shopping

Holiday Retail 2017 – Are you breaking through?

If you’re an online retailer, you know that the holiday season is typically your busiest time of year. Every Christmas season, shoppers take to the internet (and streets) to fill their carts with gifts. But this isn’t breaking news… As you know, EVERYONE is targeting the same customers at the same time, trying to grab

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Creating an effective website for your small business

5 Easy Steps To Create an Effective Website for Your Small Business

As you know, your website is an important tool for your business – but your site is more than just slapping up a quick website and then walking away. You want to make sure your website is effective at growing your business… bringing you more customers and sales. And creating an effective website for your small

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Do I need a website

Do I Need a Website?

If you’re a new business owner, you may be asking yourself… “Do I really need a website?” Maybe you’re just starting out, and the thought of figuring out WordPress – or even giving it another shot – feel overwhelming. “Do I really need a website?” You ask yourself after you’ve signed up to represent a

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SEO for small business

SEO for Small Business

Are you a small business – wondering if you should be spending the time, money and effort on SEO? SEO – Search Engine Optimization – has been around a long time and it’s a great way to optimize your website pages so that they come up high in SERPs (Search Engine Results Pages). As you

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Lead Magnets

What is a Lead Magnet and Why Should I Care?

When someone asks me, “Sue, what are the 3 things I can do today to improve my marketing?”, one of the first things I always tell them is – “Create a lead magnet and start collecting leads on your website.” So… what IS a Lead Magnet – and why is it so important to growing

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