Category: Marketing

5 Things To Do This Summer To Grow Your Business

5 Things To Do This Summer To Grow Your Business

Let’s face it, Summer is a difficult time to focus on work. Many of your clients or prospects are traveling – and you would love some beach time yourself. But while everyone is relaxing, you can be strategic and continue to build your company without missing out on summer fun. 5 Things To Do This

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Don't Make These Content Mistakes

5 Mistakes Most Companies Make Creating Content

Content is powerful. Content can bring you free traffic. Content can create prospects. Content can convert prospects into customers, and content can take a customer and create a life-long fan. As long as it’s done the right way. While many companies spend a lot of time and resources creating content, they often make these 5

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5 Tips To Help You Have a Great Cyber Monday

Holiday E-Commerce 2015 – 5 Tips To Make Cyber Monday (and Beyond) A Success

The holidays are here – in fact, if you’ve been in a Target lately, Christmas decor has been out since mid-October. If you’re selling online then this is an important time of year for you. If you’re a small business, it’s difficult to be heard above the noise of the “big guys”. But there are

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Winning in the online holiday sales

Holiday Shoppers Are Coming – Are You Breaking Through the Clutter?

Does your mailbox look like mine? Ever since October ended my mailbox has been stuffed with a never-ending collection of catalogs for toys, PJs, dog treats, home goods, gifts and more. Where was everyone the other 10 months of the year? That’s the problem, right? Sometimes you don’t think about marketing your business until everyone

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Confessions of a Marketing Consultant

Confessions of a Marketing Consultant

I’ve been in marketing – as both a client and a marketing consultant – for the past 25 years. I’ve worked in the marketing teams of Kraft Foods / Maxwell House, Hain-Celestial and Frontier Natural Products and managed multiple vendors and consultants. I always took the steps needed  to bridge the gap between our internal

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