Category: Marketing

Don't Make These Content Mistakes

5 Mistakes Most Companies Make Creating Content

Content is powerful. Content can bring you free traffic. Content can create prospects. Content can convert prospects into customers, and content can take a customer and create a life-long fan. As long as it’s done the right way. While many companies spend a lot of time and resources creating content, they often make these 5

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5 Tips To Help You Have a Great Cyber Monday

Holiday E-Commerce 2015 – 5 Tips To Make Cyber Monday (and Beyond) A Success

The holidays are here – in fact, if you’ve been in a Target lately, Christmas decor has been out since mid-October. If you’re selling online then this is an important time of year for you. If you’re a small business, it’s difficult to be heard above the noise of the “big guys”. But there are

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Winning in the online holiday sales

Holiday Shoppers Are Coming – Are You Breaking Through the Clutter?

Does your mailbox look like mine? Ever since October ended my mailbox has been stuffed with a never-ending collection of catalogs for toys, PJs, dog treats, home goods, gifts and more. Where was everyone the other 10 months of the year? That’s the problem, right? Sometimes you don’t think about marketing your business until everyone

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Confessions of a Marketing Consultant

Confessions of a Marketing Consultant

I’ve been in marketing – as both a client and a marketing consultant – for the past 25 years. I’ve worked in the marketing teams of Kraft Foods / Maxwell House, Hain-Celestial and Frontier Natural Products and managed multiple vendors and consultants. I always took the steps needed  to bridge the gap between our internal

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Great Customer Experiences

Empowering Your Employees To Provide Great Customer Experiences

I love observing how businesses resolve issues. Lately I’ve been taking note of how various businesses that I come in contact with handle customer service issues, either for myself or someone in line in front of me. I’m sure I’m not alone – the ease of venting online about a bad experience (or shout-outs for great experiences)

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