Category: Email Marketing

Email Marketing Statistics

5 Email Marketing Stats You Should Be Tracking

There’s a lot of talk about email marketing these days. Building lists, creating lead magnets, using tools like ActiveCampaign or MailChimp to manage your emails – there are a lot of things to consider. But once you have your list and your automated funnels built – how do you know what’s working? What are the

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Email Marketing That Will Grow Your Business

3 Steps for Email Marketing That Actually Grows Your Business

You may have heard “the money is in the list” – but have you had much success actually cashing in? If you haven’t you’re not alone. Many companies “think” they’re executing an email marketing campaign, but all they’re really doing is going through the motions, and they’re not really making sure that they’re approaching email

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reasons why people unsubscribe from your list

6 Reasons Why People Unsubscribe From Your List

You’ve worked hard – and probably spent a lot of money – building your list, right? So you want to make sure people don’t unsubscribe from your list. But we’ve all been there – especially when we’re first starting out. Our excitement builds with each new subscriber, and then it happens… someone unsubscribes. CRUSHED… After

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Lead Magnets

What is a Lead Magnet and Why Should I Care?

When someone asks me, “Sue, what are the 3 things I can do today to improve my marketing?”, one of the first things I always tell them is – “Create a lead magnet and start collecting leads on your website.” So… what IS a Lead Magnet – and why is it so important to growing

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Email Marketing That Will Grow Your Business

Why You Need To Be Collecting Email Addresses…. Now

Believe it or not, the first email marketing message was sent in 1978 to about 400 users, which resulted in about $13M in new sales for DEC (Digital Equipment Company). After that, the sender Gary Thuerk found himself with the nickname, ‘Father of Spam’ – although true SPAMMING had yet to be perfected until the

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