Category: Content Marketing

Blogging Challenge

A 30-Day Blogging Challenge – The Best Way to Crank Up Your Creativity and Grow Your Content Library

Today is the first day of my own 30-Day Blogging Challenge. As I looked back on last year, one of the strategies that really moved me forward was the blogging challenge I did about 14 months ago. Before then, I had a fresh new website, very little content, and big dreams. Why You Need Great

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When you're writing about your passions, be paul revere

Be Paul Revere

The tale is well-known. Paul Revere, madly riding his horse to exhaustion from town to town shouting “The British are coming! The British are coming!” His message was clear – the time for revolution was at hand – and the people that connected with his message immediately heeded his call and took their first steps

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Creating Content for Boring Industries

Content Marketing for ‘Boring’ Companies

I get this question a lot… “Sue, I’m ‘just an accountant’, most people think my business is boring – so why should I create content that no one is going to read?” To that I say, “you’re crazy if you think that just because other people think your industry is boring you should ignore one

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Power of Persuasion in Content Marketing

The Power of Persuasion in Content Marketing

Since the beginning of time, people have used the power of persuasion to get people to do what they want. Sometimes – you persuade people through fear. Other times – you persuade people through love. Harnessing the power of persuasion in your content marketing can be a powerful tool – here’s how it’s done. How

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Content Marketing and Sales

3 Simple Ways Content Marketing Gets You More Sales

If you’ve been writing content for your business for a while – or even if you’ve just started – you’ve probably asked yourself more than once… “Is all of this Content Marketing really going to get me more sales?” Are you feeling like you’re spending a ton of time – time away from working on

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