Category: Analytics

Google Analytics – The 7 Reports That Matter For Small Businesses

OK – you have your Google Analytics code on your website – so now what? (If you don’t have your Google Analytics code – check out this 2-minute How-to video and get it set up now! How To Get Your Google Analytics Tracking Code) The amount of data available through Google Analytics is incredible –

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People Behind The Data

Data is Meaningless Without Empathy

Data, data, data. Big data, little data, geographic data, conversion data – if you’re a modern marketer you know there is no dearth of data. However, it’s important to always keep in mind that there is another “metric” behind the numbers that is more important than all of the data combined – people. People search for your

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Conversion Rates Matter

What Is A Conversion Rate and Why Should I Care?

When you’re looking at your site analytics there are a lot of data points – demographics, traffic sources, referrals – but it all comes down to one thing – CONVERSION RATES. Whether you’re a brick-and-mortar store or a website, all of your marketing budget should be measured against your conversion rate. But what IS a

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