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5 Ways Your Blog Can Improve Your Customer Experience

There is a lot of talk about creating content to help with Google rankings – but great content goes beyond just getting to the top of the Search Engine Results Pages. Here are five ways your blog can improve your online customer experience. Number One – Addressing common customer issues If you find yourself answering the

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Email Marketing Statistics

5 Email Marketing Stats You Should Be Tracking

There’s a lot of talk about email marketing these days. Building lists, creating lead magnets, using tools like ActiveCampaign or MailChimp to manage your emails – there are a lot of things to consider. But once you have your list and your automated funnels built – how do you know what’s working? What are the

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reasons solopreneurs fail

5 Reasons Most Solopreneurs Fail in the First Year

It’s no joke—while there may be plenty of “gurus” out there claiming that you’re just a laptop and Facebook Ad account away from a lifetime on the beach—owning your own business isn’t always sunshine and roses. But having control over your professional destiny, making your own hours, and having the chance to grow a company

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SiteGround vs BlueHost for WordPress Hosting

Site Ground vs Blue Host [Your Best Hosting for WordPress Websites]

Choosing the right hosting for your WordPress site is one of the most important decisions you will make for your company. The right hosting ensures a great customer experience. The right hosting is safe, secure, and most importantly, SUPER FAST. Over the years I’ve had experience with a variety of hosting options, and I am

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Virtual Accountability Group

Accountability Groups – A Solopreneurs Best Friend

One of the best things I’ve ever done to move my company forward was to create an Accountability Group. When you’re a business owner of a small company, it can be easy to lose yourself in a “bubble”. Either you’re surrounded by “yes” people or you have your head down so long you’re not looking

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Blogging Challenge

A 30-Day Blogging Challenge – The Best Way to Crank Up Your Creativity and Grow Your Content Library

Today is the first day of my own 30-Day Blogging Challenge. As I looked back on last year, one of the strategies that really moved me forward was the blogging challenge I did about 14 months ago. Before then, I had a fresh new website, very little content, and big dreams. Why You Need Great

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Email Marketing That Will Grow Your Business

3 Steps for Email Marketing That Actually Grows Your Business

You may have heard “the money is in the list” – but have you had much success actually cashing in? If you haven’t you’re not alone. Many companies “think” they’re executing an email marketing campaign, but all they’re really doing is going through the motions, and they’re not really making sure that they’re approaching email

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Be a “Yeasayer”

I love Seth Godin. If you don’t know who he is, or you’re not sure, he’s actually many things in the marketing world. But for me, he provides daily inspiration to be a better creator – business creator, relationship creator, thought creator, positive energy creator – the list goes on. Every day I get a

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Google Analytics – The 7 Reports That Matter For Small Businesses

OK – you have your Google Analytics code on your website – so now what? (If you don’t have your Google Analytics code – check out this 2-minute How-to video and get it set up now! How To Get Your Google Analytics Tracking Code) The amount of data available through Google Analytics is incredible –

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reasons why people unsubscribe from your list

6 Reasons Why People Unsubscribe From Your List

You’ve worked hard – and probably spent a lot of money – building your list, right? So you want to make sure people don’t unsubscribe from your list. But we’ve all been there – especially when we’re first starting out. Our excitement builds with each new subscriber, and then it happens… someone unsubscribes. CRUSHED… After

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Advice for Solopreneurs

Breaking my eFunk – Day 5

There’s a line in a Jimmy Buffet song that goes something like this… “Changes in latitudes, changes in attitudes…” So today, with that song running round and round in my head (my brothers are bigger fans than I am – but I learned the words through osmosis and years of hearing that song during summers

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Advice for solopreneurs - motivation techniques

Breaking my eFunk – Days 3 and 4

Advice for Solopreneurs – Motivation Techniques – Doing Nothing and Looking to the Past It’s now Day 4 of my 5-Day Challenge as I work to get myself out of my eFunk (entrepreneurial funk). So far I’ve tried: Getting Outside Pausing for Power Meditation These past 2 days were actually really productive in getting me

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